The Faculty of Tourism of the University of Maribor Participates in the Largest National Research Project in Tourism

The Faculty of Tourism of the University of Maribor is a partner of the largest national research project in tourism – Turizem 4.0. Currently, several faculty researchers are working on studying the Slovenian tourism ecosystem. The Faculty of Tourism of the University of Maribor also represents Slovenia on the Europe’s Smart Specialisation Platform – Digitalisation and Safety for Tourism.

The goal of the project is to create an ecosystem and cooperation models that will help in the formation of new types of corporate associations. Such associations will have a number of competencies and feature sufficient research and development potential to find solutions for redirecting tourist flows and creating personalised tourist experience.

The Turizem 4.0 project involves representatives of various interest groups and sectors – business, municipalities, ministries, universities, organisations and other interested parties. In Slovenia, numerous institutions, including the Ministry of Economic Development and Technology, the Ministry of State Administration and the Tourism and Hospitality Chamber of Slovenia, have signed a declaration on joining the project in the status of a partner. The objective of the partnership programme under the Turizem 4.0 project is to open up the innovation potential in the tourism sector and create a new format of a dynamic ecosystem, in which tourism prioritises the local community interacting with tourists, tour operators and the state.

As part of the partnership programme, international events are already underway to promote and implement the Turizem 4.0 project, primarily through European cooperation programmes, such as Interreg Danube, Interreg Mediterranean and Interreg Alpine Space. Within the latter, Arctur cooperates with the Faculty of Economics of the University of Ljubljana as the leading partner and with the partners from five other countries in the Alpine region. As part of these activities, tour operators and high-tech companies will jointly create a project, in which the results of scientific research will be implemented in a real business environment.

This study on the tourism ecosystem in Slovenia deals with the first comprehensive analysis of the state and needs of the tourism industry. The study is conducted in the format of a telephone survey or, if not possible, in the format of an online survey. The study fully covers the implementation and modernisation of business processes and cooperation with other interest groups in the tourism industry within the public, private and non-profit sectors.