Slovenian Wines Are Conquering South Korea

More than 4,000 wines from 29 countries were tasted during the wine fair in South Korea. About 120 leading tasters evaluated the wines.

The fair visitors were pleasantly surprised by the design of the Slovenian booth decorated with photographs of the Vipava Valley. With the support of the ROD Ajdovščina Development Agency, nine Slovenian winemakers participated in the wine fair. The ‘Benedetič’ wine from the Goriška brda cellar as well as the products from the Ferjančič, Krapež, Pasji Rep, Sutor, Sveti Martin and Žorž cellars went to South Korea. The Kobal cellar from Styria and the Frelih cellar from Dolenjska have also agreed on the cooperation with Korean partners.

Wine Tasting and a Three-day Fair

After wine tasting, the three-day fair started working for the guests of the event, which was attended by more than 200 manufacturers from 17 countries. Apart from reputable winemakers from France, Italy, Spain, Portugal, Germany, Austria, Moldova, Georgia and other countries, a special interest was fixed on the production of Slovenian winemakers, most of whom represented the Vipava Valley.

Slovenia is very popular in South Korea. This is made possible thanks to the good work of marketers and experts. During the fair, numerous workshops were held for the Asian importers of wines. The renowned oenologist Uroš Bolčina led the presentation of Slovenian wines.

Elite Tasters

Wines were evaluated by tasters from the well-known and respected organizations, such as the International Organization of Viticulture and Winegrowing, OIV (France), the International Union of Oenologists, which is the largest association of oenologists in the world, and the VinoFed—the World Federation of Wine Competitions headquartered in Canada. The International Wine Contest ‘Vino Ljubljana’ takes part under the auspices of this Federation.

The Koreans Will Come to Slovenia

Once returned, one of the organizers of the presentation of Slovenian winemakers in Daejong David Bratož from the ROD Agency (Ajdovščina) said, “We were pleasantly surprised by the interest in Slovenian wines and the familiarity with Slovenia. First, it turned out that each brand of wine with the “copyright” approach has its buyer, despite the price and origin. The presentation of wines made from local and international grape varieties, the complexity of wines, the grape must macerations, and the production restrictions are the factors that attracted the attention of different categories of visitors. During the negotiations with the importers and the management of the fair, we agreed to organize a visit for a delegation of Asian wine importers, sommeliers and journalists to Slovenia”. The group will visit Slovenia at the end of April 2017. This visit will be an opportunity for signing contracts between Slovenian winemakers and Asian importers.