- Degree: Bachelor (3 years), Master (2 years).
- Language: Slovenian.
- Mode of study: intramural.
- Major: a qualified expert in marketing communications and public relations, a marketer.
Students gain an understanding of public relations and learn about various aspects of marketing through specialised marketing content such as consumer behaviour, service marketing, research and marketing evaluation.
The study programme trains experts in marketing, digital marketing, advertising, integrated marketing communications, corporate communications, marketing management and public relations.
- experts in strategic communications in the economy and other areas;
- corporate communications management;
- brand advisors;
- innovation managers;
- PR managers.