A Representative of the Leading Developer of Creative Technologies for Mobile Advertising to Give a Lecture at the University of Maribor

On Monday, 14 January 2019, at 1:00 p.m., the Celtra employee Jure Bordon will give a lecture on creative technologies for mobile advertising in the G2-Beta room at the Faculty of Electrical Engineering, Computer Science and Informatics of the University of Maribor.

Celtra is the leading developer of creative mobile advertising technologies on websites and within applications. Celtra services are used by many companies such as, for example, Unilever, Uber, Airbnb, Apple, YouTube and McDonald’s. Celtra operates in Ljubljana, Boston, San Francisco, Singapore, London and New York. The headquarters of the company is located in Slovenia. It employs over 80 specialists.

During the lecture, Jure Bordon will present the Data Insights group, as well as the problems and technologies daily considered by the Celtra employees. Using the example of this company, he will highlight the key problems that the team had to solve in order to combine data from several independent sources into one common base, thus making them suitable for analysis. He will also tell about the way their analysis will help management in making business decisions and advise users of Celtra services.

Source: feri.um.si